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An update over at the "Writer's Block" corporate blog
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What's going on?
Good question...... and the answer is lots and lots!

Hopefully, if you are an ABO in Europe you will now have received the new, and improved, Amagram. The months of December and January were all hands to the pumps to ensure that we got the new Amagram out of the door and into ABOs hands in time to support the launch of our new brand of cosmetics, beautycycle™.

I’m really pleased with the results of the new Amagram. We have tried to produce something that provides a coherent view of the business as well as an interesting read. Of course, as with anything new, there are lessons to be learnt and changes to be made over the course of the next few issues but I think we are on the right track. Do you agree? Let me know.

We are also working on producing an electronic monthly Amagram newsletter and this is nearly a reality as well. This is due to be released towards the end of February so keep an eye out in your email inbox.

As for the launch of beautycycle, this received unprecedented focus and lots of new communication ideas to help gain maximum effect. Have you seen the ‘Amway Homeshow’ video yet – check it out on Amway.co.uk (under ‘About Amway>Movie Library). More language versions will follow shortly.

Something you will not have seen yet is the new European Product Brochure. This has now finished printing and is being readied to be sent out in mid March. It has been improved by adding more brand information into the main sections which we believe will show the main selling points in a very positive way.

What else – well, the German and Polish markets were recent recipients of a test of a new digital Price List tool. It’s a very cool device that allows you to select and show your own sections of the price list and its auto updated as well. More markets will receive this later in the year.

And we have also upgraded the Artistry colour card to better illustrate the premium nature of the brand. Coming to you soon!

It’s been a busy end to 2009 and we continue into 2010 with our new plans, new ideas and new ways of communicating.


I have found the Corporate blogs, particularly over at OpportunityZone, which is where Writer's Block is, to be helpful in communicating with the Corporation and getting answers and clarifications to my questions. <!-- m --><a class="postlink" href="http://writersblock.opportunityzone.com/default.aspx">http://writersblock.opportunityzone.com/default.aspx</a><!-- m -->

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