quixnet99 - I commented on your quote on my blog, cross-posting here:
I like to answer the question "Is this amway?" by saying: I contract with Amway Global through (Organization/LOA's name.) Are you familiar with (Organization/LOA's name?) They usually answer 'no' or 'I don't think so.' I follow up with: You're probably more familiar with our Power Brands Nutrilite & Artistry.
I feel this is very misleading. Dropping the LOS name is a way to deflect the true answer you should be giving to your prospects and customers, that you are a contracted sales representative for Amway Global.
What’s wrong in saying that?
You’re not going through your LOS to get to Amway; you signed a document with Amway Global when you became an IBO. Did you also sign a document with your LOS? Now, it’s been several years since I was an IBO, but I don’t ever recall doing so with INA (my LOS at the time). The BSMAA yes, but that’s something altogether different.
You Amway business is built by selling products, not tools. The System’s purpose is to sell tools and function tickets. “Our” power brands Nutrilite and Artistry does not include WWDB, INA, Yager, Britt, or N21 on its labels.
My point is if you’re content with hiding behind your LOS/LOS/System’s name instead of the Amway name, you’re probably not going to get far in your Amway business. Sooner or later the truth is going to come out, and you’re going to look like an idiot to your customer and prospect, who’s going to feel like s/he’s received the bait and switch.